PIE Guides and how they work

And you thought all you needed to get around London was your street map? Think again. .

The way we see it, everyone needs different kinds of information to get around in London. And one generic smart map for everyone would be complex, cumbersome and too impractical.

At PIE we believe less is more. So we include the information you’ll use and leave off the stuff you won’t.

For example, scooter girl needs help finding the cheap scooter parking spaces. Chances are she’ll be less concerned about the nearest bus stop so we leave them off. Meanwhile dad plus kids in the people carrier is bound to need public toilets or a child-friendly restaurant. But he won’t need info on motorbike parking.

The opportunities are endless. PIE Guides represent the chance to offer your customers something really useful.