Case Study:

Piaggio & The Motorcycle and Scooter Parking Map

The original PIE Guide, The Motorcycle and Scooter Parking Map, is a huge success story, as much for PIE as for Piaggio. The Guide was sponsored by Piaggio and over 10,000 copies were sold through their dealers and many other distribution sources including WHSmiths.

The Guide details every single free and low-cost bike bay in the capital as well as other useful parking information. Our online version of the map on the BBC website generated over 3,500 hits a week.

The second edition – also sponsored by Piaggio – is now in production with input from Pirelli, Blackhorse Motorcycle Finance, The RAC, the Metropolitan Police and others.

Email or phone PIE for instructions on how to reserve your copy of the New PIE Guide or advertise your business in our next publication.